Pong was the first commercially successful video game, and it helped to establish the video game industry along with the Magnavox Odyssey. Soon after its release, several companies began producing games that closely mimicked its gameplay. Eventually, Atari's competitors released new types of video games that deviated from Pong's original format to varying degrees, and this, in turn, led Atari to encourage its staff to move beyond Pong and produce more innovative games themselves.